01. Symbol
Recognition at a glance. Use when the name already appears nearby.
DAYMARK / NONPROFIT CAREER MENTORING
A direction
forward.
An identity for the space between
“what now?” and “what’s next.”
Daymark01 / THE IDEA
A steady point.
A new beginning.
Daymark is a nonprofit concept supporting students and recent graduates as they move into their first careers. Coaching, mentoring and practical guidance make the next step feel possible.
The original lighthouse artwork anchors the identity. Its warm light suggests encouragement; its grounded navy suggests a steady presence. The name gives the symbol room to speak.
02 / LOGO SYSTEM
One mark.
Three ways to show up.
The original vector artwork stays intact.
A companion wordmark brings flexibility.
TRANSPARENT LOGO / NO BACKGROUND PANEL.
02. Stacked signature
The primary introduction. For covers, bottles and generous vertical spaces.
Daymark03. Horizontal signature
For headers, partner materials and wider formats.
WHEN SPACE IS LIMITEDDaymark
Use the name on narrow objects and small placements. Never force the detailed symbol into a space it cannot hold.
03 / SPACE & SCALE
Give it room.
Keep it clear.
Visibility comes before placement.
xx
x = 10% of the full symbol canvas width.
Keep at least x clear on every side. The canvas is transparent.
Minimum sizes
The thin antenna and layered beams need breathing room. These are conservative starting specifications, subject to an actual-size proof.
- Standalone symbol
- 160 px wide
- Stacked signature
- 180 px wide
- Horizontal signature
- 360 px wide
- Wordmark only
- 80 px wide
Widths include the full composition. If the mark becomes unclear, increase its size or choose the wordmark.
PRODUCTION NOTE
For merchandise, proof first. Use a full symbol at least 50 mm wide on the proposed bottle; use a wordmark at least 25 mm wide on the flashlight, only if the printable area permits. Supplier limits, curvature and the printing process take priority. Check fine details, contrast and durability on a physical sample.
04 / INCORRECT USE
A few things
we don’t do.
Protect the drawing.
Protect its legibility.
× Don’t stretch
Keep the original proportions.
× Don’t recolor
Keep the supplied navy and yellows.
× Don’t crop the beams
The entire artwork belongs together.
× Don’t go too small
Use the wordmark when space is tight.
× Don’t rotate
Keep the lighthouse upright.
YOUR NEXT STEP× Don’t crowd it
No type or graphics in the clear space.
05 / COLOR
Grounded in navy.
Opened up by light.
Drawn directly from the original artwork.
Use navy for readable copy on white or pale yellow. Keep bright yellow for accents and large shapes.
HEX values are digital references. Match printed color with the supplier’s profile and approve a physical proof.
Select a swatch to copy its HEX value.
06 / TYPOGRAPHY
Clear by design.
ArialBold 700 / Regular 400
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &?!
Familiar, direct and approachable. Arial Bold forms the Daymark wordmark and headlines; Arial Regular carries the supporting voice.
HEADLINE / BOLDYour next step.56–88 px desktop / 40–56 px mobile
SECTION TITLE / BOLDGuidance that goes with you.32–56 px
BODY / REGULAR
Meet a mentor. Explore your options.
Build a little confidence in what comes next.
Web stack: Arial, Helvetica, sans-serif. This page uses installed system fonts; font files are not bundled. Final wordmark production artwork should use an appropriately licensed font and outlined lettering.
07 / THE IDENTITY IN USE
Useful things.
A meaningful presence.
Tools for the people taking a next step,
and the mentors walking beside them.
01 / WATER BOTTLE
The full identity.
A light print area lets the original full-color artwork stay readable. Keep the image off seams and away from heavily curved edges.
02 / FLASHLIGHT
Small object. Clear name.
A contrasting wordmark fits the narrow barrel. The detailed lighthouse stays off a surface that cannot reproduce it clearly.
03 / MENTOR BADGE
People first.
The name and mentor role take priority. A simple hierarchy makes the badge useful during coaching sessions and events.
A welcome that goes with you.
A coordinated kit for mentoring sessions and career workshops. The full artwork has room on the tote and notebook; the T-shirt carries the name simply.
Guidance, wherever you begin.
The Daymark website identity across desktop and mobile.
View the webpage conceptKeep the symbol.
Build the system around it.
A flexible identity built from one original drawing, a direct wordmark and a warm, practical visual language.
Revisit the logo system